What are peripheral cues in advertising?

What are peripheral cues in advertising?

The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.

What are examples of peripheral cues?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.

What is peripheral processing in marketing?

The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message.

What are central and peripheral cues?

Peripheral cues quickly and transiently oriented attention to the cued location. In the congruent condition, attention was maintained by the pre-saccadic attention shift, but declined in the spatially incongruent condition. Central cues slowly oriented attention to the cued location.

What is a peripheral cue?

Peripheral cues are images or words that attempt to grab attention by making the receiver think about something that they have a positive schema for: for example, core values, personal benefits or, more simply, a popular celebrity.

What are peripheral cues examples?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.

What are peripheral cues in persuasion?

a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.

What are the peripheral cues?

a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated.

What are examples of peripheral route of persuasion?

Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.

What is peripheral route of persuasion?

Peripheral cues quickly and transiently oriented attention to the cued location. In the congruent condition, attention was maintained by the pre-saccadic attention shift, but declined in the spatially incongruent condition. Central cues slowly oriented attention to the cued location.

What is peripheral processing?

Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

What are peripherals in marketing?

Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself. By being more subtle, peripheral marketing hopes to make a bigger impact on the consumer.

What is peripheral route of advertising?

Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.

What is an example of peripheral route?

What is an example of peripheral route to persuasion? An example of the peripheral route to persuasion would be when someone agrees with a speaker because the speaker is attractive and brought pizza to the presentation.

What is meant by central versus peripheral?

a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated.

What is the difference between central and peripheral route?

Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.

What is peripheral in psychology?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.

What are central cues?

adj. 1. in the nervous system, located or taking place outside the brain and spinal cord

What is peripheral persuasion?

The central cue is visually presented on each trial at the same point in time which should lead to a similar and comparable orienting response across trials. In contrast, the time-course of the orienting response during blocked verbal cueing is less clear and may differ from trial to trial.

What is an example of a peripheral cue?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.

What are persuasive cues?

Peripheral cues are images or words that attempt to grab attention by making the receiver think about something that they have a positive schema for: for example, core values, personal benefits or, more simply, a popular celebrity.

What are peripheral cues in psychology?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.

What are peripheral marketing cues?

a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.

What are some examples of peripheral cues?

An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes.

What is peripheral processing persuasion?

Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

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